About digivisionz
See Your
Organization
From the Outside In
Digivisionz helps leaders of mission-driven organizations see where digital experiences create confusion, uncertainty, or unnecessary effort for the people they serve.
organization
Intent • Systems • Departments
experience
Paths • Transitions • Moments
person
Questions • Choices • Next Steps
outside-in perspective
01
Complex experiences
need clearer paths.
Digivisionz is a principal-led UX and digital experience studio that helps mission-driven, information-heavy organizations create digital experiences that are easier to understand, navigate, and trust.
I work with organizations in healthcare, education, nonprofits, funeral service, and other service-based environments where people often arrive with questions, competing needs, or uncertainty.
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sectors served
Healthcare
Education
Nonprofits
Funeral Service
the problem we solve
What organizations intend
isn't always what people experience.
Most organizations know what they want people to understand and do.
What is harder to see is what people actually experience.
Important information gets buried. Navigation reflects internal structures instead of user needs. Next steps are unclear. Different audiences enter the same digital ecosystem looking for completely different things.
Over time, that complexity creates friction.
Digivisionz helps leaders step outside the organization and see the experience from the perspective of the people they serve.
organization sees
Content
Systems
Departments
Services
Requirements
people experience
Questions
Choices
Transitions
Moments
Next Steps
the gap
Uncertainty
Friction
Unnecessary Effort
Digivisionz
Outside-In Clarity
our mission
To help mission-driven organizations create clearer, more human digital experiences so people can find what they need, understand what comes next, and engage with confidence.
clarity
confidence
engagement
02
Start with the person, not the organization
Many digital projects begin inside the organization with content, systems, stakeholder requests, or business requirements.
Digivisionz begins with the audience.
The Persona-Led Experience Audit™ examines the experience from the perspective of the people who actually use it, whether they are patients, students, families, donors, volunteers, or community members.
By walking their paths, I identify where the experience creates friction, where confidence breaks down, and where clearer structure or guidance could make a meaningful difference.
Those findings translate into practical strategic direction, including UX recommendations, information architecture, experience priorities, and future-state concepts that leaders can act on.
persona-led experience audit™
understand the person
walk the experience
identify friction
reveal opportunity
design clearer direction
inside-out
"What does our organization need to communicate?"
outside-in
"What does this person need to understand right now?"
03
founder & principal strategist
Experience strategy grounded in design, research, and clarity.
Kathryn Adams
Digivisionz is founded and led by Kathryn Adams, a UX and experience strategist with more than 20 years of experience across design, digital strategy, research, and visual communication.
Her work spans healthcare, financial services, education, nonprofits, and service-based organizations, with expertise in UX research, information architecture, journey mapping, accessibility, usability, and experience design.
Her design foundation includes training at the Savannah College of Art and Design, along with years of experience translating complex organizational needs into digital experiences that are clearer for users.
The common thread across that work is simple:
Understand the person first, then design the experience around their actual needs.
04
One insight kept showing up.
Digivisionz grew from years of experience in complex digital environments and was refined through the development of Funeral Studio Pro, a specialized service line focused on the funeral profession.
That work highlighted one challenge especially clearly: when people are already navigating uncertainty, emotion, or unfamiliar decisions, a confusing digital experience adds difficulty at the worst possible moment.
That insight now guides Digivisionz’s broader efforts with mission-focused organizations.
Over time, that complexity creates friction.
Digivisionz helps leaders step outside the organization and see the experience from the perspective of the people they serve.
foundation
Digital Design
UX / Research
Complex Service Experiences
specialized service line
Funeral Studio Pro
A dedicated practice sharpening the outside-in perspective
a deeper insight
People navigating uncertainty need clearer experiences.
digivisionz
Human Experience Strategy
05
experience strategy in practice
See what becomes visible from the outside in.
Digivisionz’s Experience Strategy Reviews and case studies explore digital experience challenges across healthcare, funeral service, nonprofit, and education sectors, demonstrating how an outside-in perspective can uncover problems that are difficult to see from within an organization.
start with clarity
See Your Experience From the Outside-In
You don’t need to start with a full redesign.
You need a clear understanding of what’s working, where people get lost, and what to prioritize first.