human experience strategy • strategic engagements
Choose the level of clarity your organization needs
Every experience challenge requires a different level of strategic depth.
Digivisionz engagements help leaders understand what people experience today, define what should change, visualize what could look better, and decide what should happen next. Every engagement is grounded in the perspective of the people your organization serves.
02 — find your starting point
Start with the question leadership needs answered
You do not need to move through every engagement in sequence. Each engagement is designed to answer a different strategic question and may stand alone or connect to broader experience work.
01
Discovery Review
Where is uncertainty appearing in this one journey?
artifact
Executive Brief
02
Experience Strategy Review™
What is happening across the connected experience?
artifact
Executive Report + Prototype + Translation Companion
03
Human Experience Strategy
What experience should we intentionally create?
artifact
Strategic Blueprint
04
Information Architecture Transformation
How should information and pathways be structured?
artifact
Architecture Package
05
Future-State Experience Prototype
What could the better experience actually look like?
artifact
Interactive Experience Model
06
Digital Experience Roadmap
What should we do first, next, and later?
artifact
Prioritized Execution Plan
03 — the methodology beneath the work
Different engagements. One human-centered lens.
The Persona-Led Experience Audit™ is not another service clients must purchase before beginning an engagement.
It is the methodology that grounds Digivisionz work in the perspective of the people an organization serves.
Depending on the engagement, the depth varies, but the core process remains consistent.
01
understand your audience
02
walk the experience
03
identify friction
04
reveal strategic opportunities
05
design the future experience
01
focused diagnostic
Discovery Review
See where uncertainty begins.
core question
Where is uncertainty appearing in this one priority journey?
A Discovery Review is a targeted, outside-in analysis of one key experience journey. It examines the digital touchpoints a person encounters while seeking information, evaluating options, making decisions, or moving forward. The review identifies moments that create confusion, hesitation, unnecessary effort, or diminished confidence and translates those findings into focused strategic opportunities.
BEST FOR
Organizations aware of a particular experience that may be underperforming and needing clarity before committing to broader strategy or redesign.
includes
• Discovery Conversation
• Priority persona and journey definition
• Outside-in experience walkthrough
• Evidence capture
• 3–5 consequential uncertainty points
• 2–3 strategic opportunities
• Findings Conversation
client leaves with
"We now understand where this one journey creates uncertainty and what deserves attention first."
primary artifact
Executive Brief
See how Digivisionz examines one priority experience journey from the outside in, identifies where uncertainty appears, and translates those findings into strategic opportunities and recommended next steps.
02
comprehensive experience diagnostic
Experience Strategy Review™
See the experience as a connected system.
core question
What is happening across the connected experience?
An Experience Strategy Review™ provides a comprehensive view of how people move through an organization across connected stages and digital touch points. Rather than examining one isolated moment, the review reveals recurring friction, gaps between touch points, uncertainty patterns, moments that matter, and broader strategic opportunities.
BEST FOR
Organizations that suspect the problem is broader than one page, task, or interaction and need to understand how multiple moments work together.
includes
• Audience and Experience Context
• Current-State Journey
• Persona-Led Experience Findings
• Friction and Uncertainty Patterns
• Moments That Matter
• Strategic Opportunities
• Experience Principles
• Potential Organizational Outcomes
• Executive Findings Presentation
client leaves with
"We can now see this experience as a system, understand where it breaks down, and visualize what a better experience could be."
primary artifact
Executive Report + Prototype + Translation Companion
executive report
20-35 pages
future-state prototype
Interactive Figma experience
plain language companion
2-4 pages
03
strategic alignment
Human Experience Strategy
Define the experience you want people to have.
core question
What experience should we intentionally create?
Human Experience Strategy translates experience insights into a shared strategic direction for how an organization should guide, inform, and support the people it serves. The engagement defines the principles, priorities, desired outcomes, and decision framework that should guide future content, services, touchpoints, and design.
BEST FOR
Organizations that understand their experience challenges but need leadership alignment around what the future experience should consistently accomplish.
includes
• Experience Vision
• Audience Priorities
• Experience Principles
• Strategic Experience Priorities
• Desired Experience Outcomes
• Priority Moments
• Decision Framework
• Strategic Recommendations
• Strategy Alignment Session
client leaves with
"We now have a shared definition of the experience we are trying to create and a framework for making decisions about it."
primary artifact
Strategic Blueprint
executive report
audience priorities
experience principles
strategic priorities
desired outcomes
04
structural transformation
Information Architecture Transformation
Organize information around how people actually look for it.
core question
How should information and pathways be structured?
Information Architecture Transformation restructures complex digital information and pathways around the needs, questions, tasks, and mental models of the people an organization serves.
BEST FOR
Organizations with large or evolving websites, complex services, overlapping audiences, buried information, unclear navigation, or content structures that reflect internal departments more than audience needs.
includes
• Current-State Architecture Assessment
• Persona-Led Information Needs
• Content and Pathway Model
• Proposed Sitemap
• Navigation Model
• Labeling Recommendations
• Priority Journey Pathways
• Architecture Rationale
• IA Review Session
client leaves with
"We now have an audience-centered structure we can use to redesign or rebuild the digital experience."
primary artifact
Architecture Package
05
experience vision
Future-State Experience Prototype
Make the better experience visible.
core question
What could the better experience actually look like?
A Future-State Experience Prototype turns strategic recommendations into something leaders and teams can see, understand, discuss, and test before committing to full implementation.
BEST FOR
Organizations that know what needs to change but need a tangible vision before redevelopment or larger organizational investment.
includes
• Priority Future-State Journey
• Experience Concept
• Key Screens or Touch points
• Information and Content Hierarchy
• Journey Flow
• Interaction or Wayfinding Concepts
• Interactive Prototype
• Before-and-After Experience Narrative
• Prototype Walkthrough
client leaves with
"We can see and experience the proposed future before committing to implementation."
primary artifact
Interactive Experience Model
need
decision
guidance
selection
action
06
prioritized action
Digital Experience Roadmap
Turn insight into an actionable path forward.
core question
What should we do first, next, and later?
A Digital Experience Roadmap turns findings, recommendations, dependencies, and future-state priorities into a sequenced plan for action.
BEST FOR
Organizations with multiple experience needs, competing priorities, existing research or recommendations, or a clear future vision but no shared plan for moving forward.
includes
• Strategic Priorities
• Recommended Initiatives
• Sequenced Roadmap
• Impact and Effort Considerations
• Dependencies
• Experience Impact
• Organizational Alignment
• Ownership Considerations
• Executive Roadmap Presentation
client leaves with
"We know what to do first, what follows, why that sequence matters, and who needs to be involved."
primary artifact
Prioritized Execution Plan
Now
0-90 DAYS
Reduce immediate uncertainty
Next
3-6 months
Correct the experience
Later
6-12+ months
Scale the experience
Impact / Effort Matrix
Dependency Map
Initiative Cards
Ownership Matrix
05 — at a glance
Six questions.
Six different decisions.
engagement
core question
primary artifact
best when
01
Discovery Review
Where is uncertainty appearing in this one journey?
Executive Brief
You need focused clarity.
02
Experience Strategy Review™
What is happening across the connected experience?
Executive Report + Prototype + Comparison
You need to understand the broader system.
03
Human Experience Strategy
What experience should we intentionally create?
Strategic Blueprint
You need shared direction.
04
Information Architecture Transformation
How should information and pathways be structured?
Architecture Package
Structure is creating friction.
05
Future-State Experience Prototype
What could the better experience actually look like?
Interactive Experience Model
Leadership needs to see the future.
06
Digital Experience Roadmap
What should we do first, next, and later?
Prioritized Execution Plan
You need sequencing and action.
06 — flexible by design
Start where your organization needs clarity.
Strategic Engagements are not a required sequence.
Your organization may begin with any engagement based on what is already known, what decision needs to be made, and what level of strategic depth is required.
One methodology. Multiple strategic entry points.
begin the conversation
Ready to see your organization through the eyes of the people you serve?
Every Experience Journey Review™ begins with a thirty-minute discovery conversation. No commitment, no agenda, just a candid look at your current digital experience.